One of our favorite all time TV spots, this was a fun one to script, plan, shoot and edit. It always helps to have good talent, but sometimes you have to take chances and put everything on the line-or in this case put everything on a trap door and understand that you’ve got ONE TAKE to get it right! We made quite a mess in the making of this commercial but it was all well worth it in the end. Of course we also happened to have an amazing home restoration team to help out with clean up!